So it was no surprise that he was asked about Nike, a major National Football League sponsor, making former San Francisco 49ers quarterback Colin Kaepernick the face of a new ad campaign. "I guarantee they could get more from a smile on a child's face than a symbolic burning of a pair of shoes".
The campaign has been condemned by some, including United States president Donald Trump, while sports stars such as LeBron James and Serena Williams have come out in support of Nike and Kaepernick. Overall, Americans say they are 10 percent less likely to purchase Nike products since the ad campaign featuring Kaepernick was released.
"I take the position that if people are going to destroy or burn their Nike gear rather than do that why not put it in the hands of kids who need it", Sittenfeld said.
"I mean, it's incredible that you see that there are some people out there who really support what he stands for and what he's doing".
On Wednesday, Nike rolled out a two-minute ad featuring various acts of athletic heroism with Kaepernick as the video's narrator. "I'm a Nike guy".
Nike's controversial ad featuring Colin Kaepernick has paid off, at least among millennial investors, according to data from Robinhood, a no-fee brokerage popular among younger traders.
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Kaepernick says at the end: "Don't ask if your dreams are insane".
In the two-minute advert Kaepernick narrates before appearing halfway through as a reflection of a USA flag is visible on the facade of a building behind him.
The spot ends with Kaepernick saying, "Don't ask if your dreams are insane, ask if they are insane enough". "Ask if they're insane enough".
Over a photo of a Nike T-shirt cut into pieces, McGaugh Elementary School Principal Roni Burns-Ellis wrote on her personal Facebook page: "My newest rag!"
The sports apparel giant has unveiled its first TV ad in the campaign, narrated by Kaepernick and scheduled to air during major sporting events.