Amazon lowering prices at Whole Foods for Prime members

Posted May 16, 2018

The next stage of e-commerce giant Amazon's union with Whole Foods has started, with Florida Amazon Prime Members getting an additional 10 percent discount from Whole Foods products on top of the discounts they have already gotten. The promotions will start to expand to all Whole Foods and Whole Foods 365 nationwide during the upcoming summer. Exclusive savings at Whole Foods Market join the unparalleled combination of benefits for Prime members in the US, including unlimited fast, free shipping and great entertainment. These will be labeled in store with yellow "10% off" sale signs, and "Prime Member Deal" signs, respectively.

To take advantage of the Whole Foods deals, Prime subscribers will have to either scan a barcode generated by the grocer's app or enter their phone number.

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This is the latest benefit for Prime members shopping Whole Foods Market. Exclusive savings at Whole Foods Market join the unparalleled combination of benefits for Prime members in the US, including unlimited fast, free shipping and great entertainment.

Amazon Prime Members Are Getting New Discounts at Whole Foods

Amazon also has introduced 5 percent back in rewards for purchases at Whole Foods Market with the Amazon Prime Reward Visa credit card. Amazon has been trying to convert its loyal online Prime shoppers to become loyal Whole Foods shoppers and have previously offered free two-hour delivery from Whole Foods stores. 'There have been gradual steps towards integrating Amazon and Whole Foods.

The first wave of deals for Prime members at Whole Foods stores in Florida include $10 a pound off halibut steaks, two 11-ounce bags of KIND granola for $6, and a buy one, get one free offer on 12-pack cases of Whole Foods house brand 365 Everyday Value sparkling water.

"The price cuts are part of effort to help Whole Foods shake its reputation as an expensive place to shop", writes Beth Kowitt for Fortune. "Or, customers can opt in to use their phone number to save at checkout", the Amazon/Whole Foods news release states.

Prime was created to make your life better every single day. There was even a sighting last month that suggested that Amazon would be giving Prime members a 10% discount.

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