Presenting the Project ONE concept to VIPs and media on the eve of the Frankfurt motor show after world Formula 1 champion Lewis Hamilton drove it on stage, Daimler chairman Dieter Zetsche said interest in AMG's first hypercar was overwhelming from the minute it was confirmed at the Paris motor show last September.
While the Project One has whopping carbon ceramic brake discs, bespoke calipers and state-of-the-art ABS and ESP systems, you won't need to use them on the road.
"Motorsport is not an end in itself for us".
Heralded by Tobias Moers of Mercedes-AMG as "the most ambitious project we have every undertaken", the Mercedes-AMG Project ONE show vehicle is a technological marvel, particularly the high-performance plug-in hybrid drive system.
While Project One is out of reach for most people, Mercedes-AMG says it will be used as a testbed for developing new high-performance cars with electrification under the EQ Power+ banner. In total the drive unit can produce more than 1,000 horsepower. But the real key is the way this engine spins up that turbo with the assistance of a 107-hp electric motor. Or Motor Generator Unit Heat to give it the correct F1 terminology.
A monstrous carbonfibre stabilising "shark fin" incorporates the roof-mounted engine intake tract that feeds air to the turbo, while the LED headlight and tail light designs mimic the AMG badge with three separated rhomboids. As per the F1 auto the MGU-H can also function as an exhaust-driven generator, sending additional juice to the other motors or for charging the batteries.
The Project ONE is powered by 4 electric motors (one of which drives the turbocharger) in conjunction with a 1.6-liter V-6 mounted behind the rear seats, pushing power to all four wheels.
"At the same time, Project One provides an outlook on how AMG will define driving performance in the future".
And the performance figures are staggering.
Mercedes is yet to publish a 0 to 100km/h time, but it's expected to hit the speed limit in less than 3 seconds.
AMG has only released two estimated performance figures for the Project One-a top speed of at least 217-mph and a sub-6.0-second 0-124 miles per hour run. The roof comes with a Formula One feature though - an air intake filter, whose function is to take in air to cool the engine as the vehicle is being driven. Designed primarily for efficiency and featuring movable aero, the new Project One isn't as extreme looking as most hypercars in 2017 - and doesn't even resemble the Mercedes AMG GT - the brand's current supercar, either.
Q: Are you confident that customer deliveries of the Project One will begin by 2019? Mounting the dampers inboard helped AMG reduce body roll significantly, and presumably, helped center the Project One's mass.